Now booking Q2 2025 engagements

Performance marketing, engineered for compounding D2C growth.

We run paid social and SEO programs for ambitious direct-to-consumer brands — the kind built on ROAS targets, retention curves, and the assumption that every dollar should justify itself.

4.3×
Avg. blended ROAS across portfolio
$180M+
D2C revenue influenced in 2024
38%
Median YoY organic lift
Trusted by D2C operators scaling past $10M
KINDRED°
Noran
HALSTEAD
öre/öre
Maven&Co
PARALLEL
Services

Two disciplines. One revenue engine.

We deliberately don't do everything. We go deep on the two channels that compound hardest for D2C brands — and we measure everything against incremental revenue, not vanity metrics.

01 — PAID SOCIAL

Meta, TikTok & creator-driven paid media.

Creative-led media buying built around an industrialised testing cadence. We pair a dedicated strategist with an in-house creative team so ad output never becomes the bottleneck on scale.

  • Full-funnel Meta & TikTok buying
  • Weekly creative testing sprints
  • Incrementality & MMM validation
  • Creator sourcing & UGC production
02 — SEO

Technical SEO & editorial strategy for commerce.

Category page architecture, programmatic content systems, and a structured link strategy — engineered for transactional intent, not traffic that never converts.

  • Technical audits & Core Web Vitals
  • PLP & PDP optimisation frameworks
  • Editorial & topical authority builds
  • Digital PR & authority linking
The Method

A four-phase system for measurable growth.

No six-month onboarding. No opaque dashboards. The first insight lands in week one; the first creative in week two.

PHASE 01

Diagnose

Account audit, attribution model, creative teardown. We quantify what's underperforming and why.

PHASE 02

Architect

Channel structure, testing framework, creative briefs, and forecasting model shipped within 14 days.

PHASE 03

Deploy

Live buying, SEO implementation, weekly creative volume. Shared dashboard, real-time pacing.

PHASE 04

Compound

Quarterly incrementality tests, LTV modelling, and channel diversification once the core is scaling.

Selected Work

Numbers, in context.

Every engagement ends with a post-mortem we're comfortable showing you. Here are three we can name.

ROAS · 12 MO
Skincare · Paid Social

Kindred°

Rebuilt creative operation and Meta account structure. Scaled spend 5.4× while holding CAC below LTV/3.

5.4×Spend scale
−31%nCAC
ORGANIC · QoQ
Home goods · SEO

Halstead

Category architecture rebuild plus a 400-URL programmatic content system. Organic revenue became the largest channel within 9 months.

+214%Organic rev
#1–3Core terms
2.9× LTV : CAC
Apparel · Full-service

Parallel

Joint paid + SEO engagement with monthly incrementality testing. Moved from break-even to 2.9× contribution margin.

2.9×LTV:CAC
+82%Revenue
"They operate like an in-house growth team — with the rigor of a hedge fund. The weekly reporting alone changed how our exec team thinks about marketing."
— Eliza Moreno, COO at Kindred°
Engagements from $18k / mo

Ready to see where your growth is leaking?

Share your Shopify, GA4, and Meta access. Within 10 business days you'll have a live teardown of what's underperforming — and a model for what's possible.